What is Search Engine Optimisation ( SEO )?

SEO stands for “Search Engine Optimisation”. It is the process of making a website more search engine friendly so that the search engine crawlers (also referred to as web crawlers, spiders, bots) will easily access the content of the website, analyse it, rank it and index in search engines.

Looking for SEO Service for a business based in Melbourne (Local SEO)?

If your business based in Melbourne, you may be interested in to know how you can be ranked for the keywords related to your business with location “Melbourne” or any other suburbs in Melbourne.

What is Local SEO?

Local SEO is focused on providing results that are relevant to a searcher based on their current location. This also referred to as local pack in the SEO industry. If I search for ‘SEO Melbourne ‘right now, Google would provide me with results that are nearest to me.

Local SEO Results

This can be change based on the device you are using to search. If you are using the mobile device you could get more accurate results based on your location in Melbourne.

General SEO Vs Local SEO?

Most of the business owners have this question. The best answer to this is with a combined approach you can generate much greater results. Generally, in the industry SEO agencies sell Local SEO as a separate package as it involves some additional work on Google My Business Optimisation and building your local reputation or referred to as citation building. ( Local Directory Submissions )

If you implement the local SEO campaign with general SEO campaign you will be able to increase overall search visibility.